Strengths

At Dollar, we have many unique strengths that make us your best choice for a business opportunity, such as:

• Global Brand Recognition
• Extensive Support Services
• Website
• Value Brand

Global Brand Recognition

Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. headquartered in Tulsa, Oklahoma, is a global franchise system that is dedicated to serving the needs of its franchise owners. Historically, Dollar has employed a franchise strategy to become a major global brand; however, in 2002, the company elected to shift its strategy and operate some major U.S. markets corporately. Together with its corporately-owned locations and those of its franchise owners, the Dollar Rent A Car brand serves value-conscious travelers from 938 locations in 74 countries. Listen about benefits of owning an established brand name with global presence from the Dollar team.

Extensive Support Services

 Dollar has developed a wide range of support services designed to help our franchise owners achieve their business goals. We proudly provide an impressive array of quality services including:

• Operational Support
• Advertising, Sales & Marketing Support
• Image & Signage Support

Website

Dollar.com is built for speed and offers a customer experience that is second to none. Our goal is to provide consumers with as much information up front as possible so that they can make the best car rental decision. Visitors to the site are very pleased with our great rates, variety of vehicles and the simple reservation booking process.  Additionally, Dollar.com is optimized to increase traffic to the site through various online channels.

Value Brand

Dollar, one of the most widely recognized brands in the travel industry, caters to cost-conscious business and leisure travelers. In today’s economic environment, value--where service meets price-- is a key factor in the decision-making process for all consumers. Our brand symbolizes that relationship.