Dollar Rent a Car
Dollar Rent a Car rates are always lowest on Dollar.com. Guaranteed.
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Support Services

Dollar Rent A Car Marketing SupportTo Dollar, the franchise owners are our customers. We proudly provide franchise owners with an impressive array of quality products and support services to help them successfully serve the rental customer.

Here are some of the support services we offer our franchise owners:

  • Operational
  • Advertising, Sales & Marketing
  • Image & Signage

    Operational Support
    Through our Franchise Operations department, we provide a full range of support services including:
    • Financial analysis with comparison to other franchise owners
    • Field visits for operational check ups
    • On-site training
    • Automation support
    • On-site start-up assistance
    • Operations procedures and guidelines
    • 1-800 help line
    Advertising, Sales & Marketing Support

    At Dollar, promoting the brand is a lot more than the creation of a clever jingle or ad. Every year, we spend millions of dollars worldwide to promote Dollar as a value-priced choice. In conjunction with our advertising spend, our numerous sales and marketing services help drive renters to the rental counters. These promotional services include:

  • Radio commercials
  • TV commercials
  • Print ads
  • Coupons
  • Flyers
  • Airport displays
  • Direct mail pieces
  • Yellow Page ads
  • Worldwide staff
  • Corporate accounts
  • Inside sales force
  • Outside sales force
  • Online small business accounts
  • Tour business
  • Government sales
  • Travel agents
  • Airline partners
  • Hotel partners
  • Frequent renter program
  • Cross-marketing campaigns
  • Travelocity & Expedia partnerships


    • Image and Signage Support

    Facilities, graphics and service standards each carry a great deal of importance in the Dollar system. Our brand and its identity reinforce Dollar's position as the value leader in the car rental industry. Even though Dollar is a mix of corporate-owned and franchised locations, it is imperative that we maintain a consistent look and feel on the wide variety of rental centers around which our system is built. Enforcement of these high standards helps protect our good reputation and the value of the Dollar name.

    Hear our executive management and franchisees testimonial regarding the support we offer our franchisees to ensure success from day one.
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